Ideal Way To End A Relationship

In Contextual Research Methods we were tasked to develop insights on the ideal method of a selected subject. We chose The Ideal Way To End A Relationship and then spent nine weeks conducting extensive research on the subject. We performed interviews, sensory cues, cultural probes, and surveys. Then affinitized thousands of data points (about seven thousand sticky notes). All to generate a framework, provide insights, and suggest opportunities for future designers. We provided all of this data in a magazine we designed & printed.

Selected pages from final magazine

Art Direction / Design / Contextual Research